Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your business, why it’s keeping you stuck, and how to shift into imperfect, profitable action.
If you’ve ever caught yourself saying, “I’ll launch when…” or “I’ll post when it’s perfect,” this episode is your permission slip to stop waiting for the stars to align. You don’t need perfect branding, timing, or systems to grow — you just need the courage to take one imperfect step today.
💐 In This Episode, You’ll Learn:
💡 Jen’s Key Strategies:
🧠 Jen’s Quote to Remember:
“Perfectionism feels like protection, but it’s really procrastination in disguise.”🌿 Mentioned in This Episode:
🌸 Connect with Jen:
Instagram → @thefloralceo
Website → http://www.thefloralceo.com