In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships.

Using real-world examples from two Minnesota venues (including her favorite, Essence Event Center), Jen shares exactly how she approaches styled shoots strategically — turning them into open houses that build vendor connections, attract ideal clients, and generate lasting content for your portfolio.

Whether you’re a florist just starting to collaborate with venues or a seasoned designer looking to refine your approach, this episode will help you stop saying yes to unpaid, unstrategic shoots — and start saying yes to smart exposure that grows your business.

🌸 What You’ll Learn:

• How to turn a styled shoot into a revenue-generating open house
• Why collaboration with venues is the key to getting on preferred vendor lists
• How to politely ask for cost-sharing or compensation for your flowers
• Smart strategies for using silks or drieds to save on flower costs
• The creative mindset shift that helps you design for inspiration, not obligation
• Why you should only participate when there’s clear marketing and visibility ROI
• How to pitch venues on ideas that benefit both of you — and land future bookings

💡 Key Takeaways:

• Don’t just show up with flowers — show up with strategy.
• Styled shoots can be powerful marketing tools when leveraged the right way.
• Exposure is great, but exposure that converts to clients and connections is better.
• You can (and should!) ask for money, trades, or shared costs — your time has value.
• Creativity can coexist with boundaries — know when to say no.

🎧 Perfect For:

Floral designers, wedding pros, and creative entrepreneurs who want to make smarter marketing decisions — and ensure every petal, partnership, and post leads to growth.