Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, corporate events—and still wondering why you’re exhausted and not profitable? You’re not alone.

In this episode of the Floral CEO Podcast, I’m diving into the shiny-object syndrome that so many florists fall into, and how to shift your energy into what actually moves the needle. I’ve done it all myself—retail shops, mall kiosks, workshops, luxury weddings, silk rentals, corporate installs—you name it, I’ve tried it. And I’ve learned the hard way that when you try to do everything, you don’t do anything really well.

✨ Here’s what we cover in this episode:

• Why equal energy exchange is critical in your business (and how to recognize when it’s missing)
• A simple 3-part framework to evaluate what’s working, what’s sort of working, and what isn’t working
• How to calculate your effective hourly rate so you stop working for pennies
• The role of time, profitability, and alignment in making smarter CEO-level decisions
• Why tracking your effort vs. revenue percentage can uncover major roadblocks
• How to set boundaries around tasks or services that drain your energy (like deliveries or funeral work)
• Real-world examples from the Floral CEO Mastermind where florists shifted focus and saw incredible growth

💡 Key takeaway: Just because you can do something in your floral business doesn’t mean you should. When you step back and evaluate with data, time, and feelings, you’ll see clearly what is truly worth your energy—and what needs to go.

🎧 Listen now and start making CEO-level decisions that align with your profit, your energy, and your dream life.

👉 Mentioned in this episode:

• The Floral CEO Mastermind – the coaching community designed to help florists run profitable, aligned businesses.