Kylie Woon (@kluesz) is a 16-year-old creator and photographer who grew her Instagram to over 91K followers through her unique blend of surreal photography and viral short-form content. Known for turning creative ideas into visually striking posts, she shares how she balances school, brand deals, and community building while inspiring young creators to grow authentically online.

Connect with Kylie!

https://www.instagram.com/kluesz

CHAPTERS:

0:00 – Introduction

1:34 – Meet Kylie Woon

2:19 – Kylie shares how she grew her Instagram following from 0 to 85k+ at 16 years old

3:13 – Kylie's short-form content strategy that helped her grow her socials

4:15 – Kylie shares advice for others who want to grow on social media

4:47 – Kylie explains how she personalizes viral trends

5:40 – Are Kylie’s classmates aware of her 85k followers?

6:51 – Kylie shares how she started doing photography

8:14 – What led Kylie from photography to short-form content?

8:57 – Kylie talks about her siblings and family background

10:07 – Has Kylie’s photography Instagram account led to paid gigs?

10:52 – Kylie shares that her dad teaches her business skills

11:15 – Kylie shares that her parents didn’t know about her Instagram account

12:42 – Kylie talks about pricing for her photo shoots and short-form content

13:21 – Kylie talks about her first brand sponsorship: Filmora

13:35 – Kylie shares how she reached out to a local band for a shoot

15:00 – Kylie shares how she balances school with social media and gigs

16:13 – Kylie talks about a community of creators her age

17:40 – Kylie shares how she plans and organizes her social media content

18:15 – Kylie explains her video structure and hooks

19:04 – What’s Kylie’s plan after finishing high school?

19:51 – Kylie’s advice for someone struggling to grow with 200 followers

20:48 – Do high-effort videos sometimes perform worse?

21:13 – Kylie’s casual approach to 3-second hooks

22:51 – Do encouraging captions increase retention?

23:35 – How Kylie gets more comments and saves on her videos

24:14 – Kylie shares how she manages notifications, DMs, and comments

25:34 – Kylie shares why she hides likes on her Instagram posts

26:11 – How Kylie got her first loyal commenters

26:45 – Kylie shares how she uses Instagram Broadcast Channels for her weekly photo competitions

30:24 – Kylie shares how she uses Instagram Stories

31:02 – Kylie shares her thoughts on AI as a photographer

32:19 – Kylie talks about why story and meaning matter in photography

33:19 – Why talented small creators struggle to grow their social media accounts

34:39 – Kylie shares how her sister grew 24k followers with art content

35:14 – Kylie shares how she reached out to a music festival to do photography

37:31 – Kylie’s recent life discoveries

39:08 – Kylie talks about proactively finding filmmakers to work with

40:53 – Kylie keeps her Instagram success private from her school

42:10 – Kylie’s personal goal for the next six months

43:54 – Kylie shares her lifelong goals

44:21 – Connect with Kylie

46:10 – Kylie talks about the games she used to play and the recent shows and movies she's been watching

48:10 – Outro