FitTown is making changes to its programming, shifting from BeachFit and FTX to Move and Build. The goal is to create workouts that enhance life rather than detract from it. The focus is on working out smarter, not harder, and finding a balance between challenging workouts and maintaining a healthy lifestyle. The move program will remain largely the same, with a focus on keeping members moving for at least 24 minutes per class. The build program will have three strength-focused days and three conditioning-focused days per week, with benchmark tests every two weeks. The goal is to provide a strength and conditioning program that is suitable for all levels and helps members see sustained progress.

Quotes:

• "We want your workouts to be a plus to your life. We don't want it to take away from your life."
• "There comes a point when you've been in it long, like a long time, like we're talking like 12 years at this point, we've been doing this. It's you start to think like, am I even working out to work out or am I working out to compete with this imaginary thing, person, time, whatever it may be."
• "I'm really excited as an athlete, cause I can finally see that longevity again, just doing these workouts for the past month. I can feel it in my body."