In this episode of The First-Time CEO podcast, host ⁠Victoria Loskutova⁠ interviews ⁠Marco Mendoza⁠, founder and CEO of ⁠Wizerlink⁠. Marco recounts his bold journey from Venezuela to Mexico City, where challenges sparked the accidental creation of a high-performing marketing agency. He shares how overcoming economic and political turbulence honed his skills in sales, lead generation, and building specialized teams.

-

During our chat, Marco delves into:

• Navigating the instability of Venezuela and reinventing himself in a new market
• Developing innovative communication strategies and hyper-targeted campaigns
• Establishing clear, mission-driven business practices that drive real results
• Introducing HiLuca, an AI tool designed to empower marketing managers in building seamless communication systems
• Practical insights for first-time CEOs on maintaining focus, and embracing a winner's mindset

-

If you’re a first-time, aspiring CEO, or an entrepreneur seeking real-world marketing tactics, strategic clarity, and the courage to redefine success, this episode offers invaluable lessons and inspiration.

-

References & Resources:

⁠Playing to Win by A.G. Lafley and Roger L. Martin⁠

⁠Extreme Ownership by Jocko Willink and Leif Babin⁠

⁠Huberman Podcast⁠

-

Find Marco here:

⁠Linkedin⁠

⁠Wizerlink

-

Find Victoria here:

Join the ⁠⁠Olympia⁠⁠⁠ AI ⁠⁠demo webinar⁠⁠ Victoria hosts on Feb 26 at 1 pm CST!

⁠⁠⁠LinkedIn⁠⁠⁠

⁠⁠⁠Instagram⁠⁠⁠

⁠Newsletter⁠⁠

⁠⁠YouTube⁠⁠

⁠Spotify⁠

⁠Apple Podcasts⁠

If you are a first-time CEO leading a company for 1-5 years and want to be a TFT CEO podcast guest, feel in this form: ⁠⁠⁠Podcast Guest Application Form⁠⁠⁠ Victoria will contact you shortly should it be a good fit!