Welcome back to The First Responder Playbook! In this episode, host Brent sits down with Lynn Whitbeck—a powerhouse in sales leadership, business development, and relationship-building, with over 30 years of experience in executive sales and more than a decade of consulting under her belt. Lynn and Brent dive deep into how first responders can successfully transition into new ventures like coaching, insurance, realty, and financial planning by developing winning sales strategies that turn side gigs into thriving full-time businesses. Whether you’re new to sales or feeling stuck in the part-time hustle, Lynn shares actionable steps on how to find your ideal clients, build meaningful relationships, and create a sales strategy that works for you. She offers insights on the art of networking—both traditional and online—and explains why people buy from people, emphasizing the power of face-to-face connections and consistent follow-ups. Lynn even includes practical tips on leveraging email lists, structuring your outreach cadence, and moving past the fear of “bugging” your clients. Plus, hear Lynn’s journey from Girl Scout cookie salesperson to sales consultant, her experiences launching podcasts, and why she believes every small act of kindness can make the world a better place. If you’re looking to grow your business, expand your impact, or just want to be inspired by one of the most gracious and insightful guests out there, this episode is a must-listen!