The Firm brings you exclusive, peer-led content designed for accountants and bookkeepers looking to thrive in an evolving industry. Featuring a collection of shows, including 'Statement Brand,' 'M&A Diaries,' and more, our podcast provides in-depth exploration into the technical, leadership, and strategic aspects of accounting today.
From navigating mergers and acquisitions to building a standout firm brand, each episode connects you with the real experts—accountants, industry leaders, and consultants—who share their stories, insights, and practical advice. No fluff, just real, actionable knowledge you can use to shape your practice and stay ahead of emerging trends.
Statement Brand dives into the intersection of branding, marketing, and accounting, helping you build a personal or firm identity that stands out. M&A Diaries takes you behind the scenes of mergers and acquisitions in the accounting world, offering honest discussions on what works, what doesn’t, and how to navigate the complexities of scaling your firm.
Whether you’re a firm owner, a sole practitioner, or just getting started in the field, The Firm is here to democratise industry knowledge, put accountants in the spotlight, and help you take your career to the next level.
Subscribe now and join the conversation that’s reshaping the accounting industry.
Hosted on Acast. See acast.com/privacy for more information.
The Firm brings you exclusive, peer-led content designed for accountants and bookkeepers looking to thrive in an evolving industry. Featuring a collection of shows, including 'Statement Brand,' 'M&A Diaries,' and more, our podcast provides in-depth exploration into the technical, leadership, and strategic aspects of accounting today.
From navigating mergers and acquisitions to building a standout firm brand, each episode connects you with the real experts—accountants, industry leaders, and consultants—who share their stories, insights, and practical advice. No fluff, just real, actionable knowledge you can use to shape your practice and stay ahead of emerging trends.
Statement Brand dives into the intersection of branding, marketing, and accounting, helping you build a personal or firm identity that stands out. M&A Diaries takes you behind the scenes of mergers and acquisitions in the accounting world, offering honest discussions on what works, what doesn’t, and how to navigate the complexities of scaling your firm.
Whether you’re a firm owner, a sole practitioner, or just getting started in the field, The Firm is here to democratise industry knowledge, put accountants in the spotlight, and help you take your career to the next level.
Subscribe now and join the conversation that’s reshaping the accounting industry.
Hosted on Acast. See acast.com/privacy for more information.
Episode Summary
In this episode, Jason Robinson, Director of Future Advisory and host of The Numbers Game Podcast, shares invaluable insights on personal branding, niching, leveraging customer feedback, and using Net Promoter Scores (NPS) to transform accounting firms. Jason reflects on his journey in the accounting space, his work with Xero and CPA Australia, and his thoughts on the evolving role of accountants as trusted advisors. Tune in to learn how to elevate your firm’s performance and create lasting client relationships in a competitive industry.
✅ Personal Branding as an Accountant
Jason emphasizes the power of personal branding, encouraging accountants to showcase their expertise and passion through content, presentations, and community engagement.
✅ Niching for Success
Specialising in a specific industry or client type allows firms to speak directly to their audience’s needs, creating stronger connections and driving growth.
✅ Leveraging NPS for Improvement
Net Promoter Scores are more than metrics—they’re tools for identifying strengths, weaknesses, and growth opportunities by listening to client feedback.
✅ Dealing with Negative Feedback
Jason reframes criticism as a gift, urging firms to detach ego from feedback and use it as a tool for continuous improvement.
✅ Consistency in Content Creation
From podcasts to blogs, Jason underscores the importance of regular, quality content to build raving fans and establish thought leadership.
Jason Robinson is the Director of Future Advisory, a progressive accounting firm specialising in helping businesses thrive through expert advisory and financial services. He is also the co-host of The Numbers Game Podcast, where he shares practical insights for business owners and professionals. With over six years on Xero’s Partner Advisory Council and recent election as Chair of CPA Australia’s Public Practice Committee, Jason is a recognised leader in the accounting industry. His passion for innovation, client success, and uplifting the profession shines through in everything he does.
Hosted on Acast. See acast.com/privacy for more information.