The Firm brings you exclusive, peer-led content designed for accountants and bookkeepers looking to thrive in an evolving industry. Featuring a collection of shows, including 'Statement Brand,' 'M&A Diaries,' and more, our podcast provides in-depth exploration into the technical, leadership, and strategic aspects of accounting today.
From navigating mergers and acquisitions to building a standout firm brand, each episode connects you with the real experts—accountants, industry leaders, and consultants—who share their stories, insights, and practical advice. No fluff, just real, actionable knowledge you can use to shape your practice and stay ahead of emerging trends.
Statement Brand dives into the intersection of branding, marketing, and accounting, helping you build a personal or firm identity that stands out. M&A Diaries takes you behind the scenes of mergers and acquisitions in the accounting world, offering honest discussions on what works, what doesn’t, and how to navigate the complexities of scaling your firm.
Whether you’re a firm owner, a sole practitioner, or just getting started in the field, The Firm is here to democratise industry knowledge, put accountants in the spotlight, and help you take your career to the next level.
Subscribe now and join the conversation that’s reshaping the accounting industry.
Hosted on Acast. See acast.com/privacy for more information.
The Firm brings you exclusive, peer-led content designed for accountants and bookkeepers looking to thrive in an evolving industry. Featuring a collection of shows, including 'Statement Brand,' 'M&A Diaries,' and more, our podcast provides in-depth exploration into the technical, leadership, and strategic aspects of accounting today.
From navigating mergers and acquisitions to building a standout firm brand, each episode connects you with the real experts—accountants, industry leaders, and consultants—who share their stories, insights, and practical advice. No fluff, just real, actionable knowledge you can use to shape your practice and stay ahead of emerging trends.
Statement Brand dives into the intersection of branding, marketing, and accounting, helping you build a personal or firm identity that stands out. M&A Diaries takes you behind the scenes of mergers and acquisitions in the accounting world, offering honest discussions on what works, what doesn’t, and how to navigate the complexities of scaling your firm.
Whether you’re a firm owner, a sole practitioner, or just getting started in the field, The Firm is here to democratise industry knowledge, put accountants in the spotlight, and help you take your career to the next level.
Subscribe now and join the conversation that’s reshaping the accounting industry.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Statement Brand with Chad Barnier, we explore how accountants can embrace TikTok and personal branding to elevate their firms with Natalie Lennon, founder of Two Sides Accounting. Natalie shares her evolution from a traditional accountant to a TikTok trailblazer with over 22,000 followers, a thriving firm, and a waitlist of ideal clients. Through candid conversations, Natalie reveals how to overcome the fear of being cringey, connect authentically with your audience, and leverage social media to grow your business.
Whether you're starting from scratch or looking to refine your online presence, this episode is packed with actionable advice for accountants and bookkeepers eager to modernise their marketing strategies.
✅ Why TikTok is a must for accountants – It’s not just for dancing; it’s a platform to authentically connect with your ideal clients.
✅ Crafting a personal brand that resonates – Be authentic, embrace what makes you unique, and create content that speaks to your target audience.
✅ Overcoming imposter syndrome – Natalie shares how even seasoned professionals can feel self-doubt and how to push through it.
✅ Consistency and strategy are key – From identifying ideal clients to repurposing content, learn how to create a social media strategy that works.
✅ Engagement drives results – Networking, engaging with peers, and responding to your audience can transform your content’s impact.
Natalie Lennon is the founder of Two Sides Accounting and Two Sides Academy, where she mentors accountants to embrace authenticity, challenge traditional norms, and build the firms of their dreams. With over 20 years of experience, Natalie combines technical expertise with modern marketing strategies to help clients work smarter, not harder. She’s also a TikTok sensation with 22,000 followers, known for her approachable and fun approach to accounting.
Connect with Natalie:
Tune in to Statement Brand with Chad Barnier for more inspiring conversations that empower accountants to grow, thrive, and embrace the future of the profession!
Hosted on Acast. See acast.com/privacy for more information.