The Firm brings you exclusive, peer-led content designed for accountants and bookkeepers looking to thrive in an evolving industry. Featuring a collection of shows, including 'Statement Brand,' 'M&A Diaries,' and more, our podcast provides in-depth exploration into the technical, leadership, and strategic aspects of accounting today.
From navigating mergers and acquisitions to building a standout firm brand, each episode connects you with the real experts—accountants, industry leaders, and consultants—who share their stories, insights, and practical advice. No fluff, just real, actionable knowledge you can use to shape your practice and stay ahead of emerging trends.
Statement Brand dives into the intersection of branding, marketing, and accounting, helping you build a personal or firm identity that stands out. M&A Diaries takes you behind the scenes of mergers and acquisitions in the accounting world, offering honest discussions on what works, what doesn’t, and how to navigate the complexities of scaling your firm.
Whether you’re a firm owner, a sole practitioner, or just getting started in the field, The Firm is here to democratise industry knowledge, put accountants in the spotlight, and help you take your career to the next level.
Subscribe now and join the conversation that’s reshaping the accounting industry.
Hosted on Acast. See acast.com/privacy for more information.
The Firm brings you exclusive, peer-led content designed for accountants and bookkeepers looking to thrive in an evolving industry. Featuring a collection of shows, including 'Statement Brand,' 'M&A Diaries,' and more, our podcast provides in-depth exploration into the technical, leadership, and strategic aspects of accounting today.
From navigating mergers and acquisitions to building a standout firm brand, each episode connects you with the real experts—accountants, industry leaders, and consultants—who share their stories, insights, and practical advice. No fluff, just real, actionable knowledge you can use to shape your practice and stay ahead of emerging trends.
Statement Brand dives into the intersection of branding, marketing, and accounting, helping you build a personal or firm identity that stands out. M&A Diaries takes you behind the scenes of mergers and acquisitions in the accounting world, offering honest discussions on what works, what doesn’t, and how to navigate the complexities of scaling your firm.
Whether you’re a firm owner, a sole practitioner, or just getting started in the field, The Firm is here to democratise industry knowledge, put accountants in the spotlight, and help you take your career to the next level.
Subscribe now and join the conversation that’s reshaping the accounting industry.
Hosted on Acast. See acast.com/privacy for more information.
In this debut episode, host Trent McLaren sits down with Electra Frost, a pioneering Web3 accountant and founder of ElectraFi, to explore how blockchain and decentralised technologies are transforming the accounting profession. From her unexpected journey—from punk rock drummer to crypto tax expert—to living on an island at the forefront of the Network State movement, Electra shares a radically new perspective on the role of accountants in the digital age.
Whether you're crypto-curious or Web3-wary, this episode lays the foundation for how accountants can reclaim their role as advocates, educators, and infrastructure builders in an increasingly decentralised world.
“Bitcoin is accounting. And accounting is Bitcoin.”
– Electra Frost
“We’re not here to work for the government. We’re here to work for the people.”
“In the early 2000s, accountants led the way on cloud. Web3 is no different—we need to lead again.”
“If you’re still calling yourself a digital accountant but don’t understand blockchain, you’re not a digital accountant anymore.”
“Decentralisation isn’t about chaos—it’s about co-creating standards that work globally.”
Electra Frost is a Web3 accountant, educator, and founder of ElectraFi, a practice specialising in crypto tax, blockchain-based business models, and digital asset strategy. An early adopter of Bitcoin since 2013, Electra now consults with firms and founders at the frontier of decentralised finance.
She’s also the founder of CREDU, a blockchain credentialing platform for CPD, and a cohort member at The Network School, where she explores the intersection of accounting, digital sovereignty, and reputation on-chain. Through her initiative Bit by Bit, she’s helping accountants globally map Bitcoin principles to their own skillsets—and step confidently into the future.
Hosted on Acast. See acast.com/privacy for more information.