After 2 years on BBC sounds the link to our radio show is no longer working... so... the opportunity to share it with you here. One of the advantages is the opportunity to share with you a new 'director's cut' - a little shorter, and some additional elements we decided to put in. Enjoy! Back with the next episode after a summer break. Ash & James
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After 2 years on BBC sounds the link to our radio show is no longer working... so... the opportunity to share it with you here. One of the advantages is the opportunity to share with you a new 'director's cut' - a little shorter, and some additional elements we decided to put in. Enjoy! Back with the next episode after a summer break. Ash & James
In this episode, James & Ash explore Howard Luck Gossage's sixth chapter from 'The Book of Gossage,' examining his critique of traditional advertising and his belief in advertising's power to spread meaningful ideas. They discuss creative approaches, the emotional impact of effective advertising, and practical strategies for idea generation. The conversation also covers Gossage's thoughts on problem-solving and the vital connection between creator, audience, and idea. 00:00 Welcome to the...
The Firehouse Salon
After 2 years on BBC sounds the link to our radio show is no longer working... so... the opportunity to share it with you here. One of the advantages is the opportunity to share with you a new 'director's cut' - a little shorter, and some additional elements we decided to put in. Enjoy! Back with the next episode after a summer break. Ash & James