Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
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Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
How to Rebrand for Fintech Growth, with Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions
The Fintech Marketers and Leaders Podcast
34 minutes
1 year ago
How to Rebrand for Fintech Growth, with Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions
Send us a textRaquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth.With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events.Passionate about diversity and inclusion, she actively...
The Fintech Marketers and Leaders Podcast
Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
