Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
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Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
How to build a human-centric FinTech brand, with Ariana Sverdlik, Head of Global Brand at SumUp
The Fintech Marketers and Leaders Podcast
37 minutes
1 year ago
How to build a human-centric FinTech brand, with Ariana Sverdlik, Head of Global Brand at SumUp
Send us a textAriana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand.From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others.At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all m...
The Fintech Marketers and Leaders Podcast
Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
