Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
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Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
How Cynergy Bank Is Balancing Brand, Tech and Trust with Martin Kennington, Director of Marketing & Customer
The Fintech Marketers and Leaders Podcast
42 minutes
5 months ago
How Cynergy Bank Is Balancing Brand, Tech and Trust with Martin Kennington, Director of Marketing & Customer
Send us a text Brand or performance? AI or human? Scale fast or build trust? Martin Kennington has been on both sides of the fintech marketing jungle—from scrappy startup content campaigns to boardroom brand pitches. Now at Cynergy Bank, he’s helping lead the charge as they scale into the mid-market without losing their identity. In this episode, Martin shares what it really takes to grow a fintech brand today—breaking down where marketers should push, pull, pivot, and stay put. If you care...
The Fintech Marketers and Leaders Podcast
Send us a text Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a...
