There might only be two fish in the sea.

This is good news if you’re one of the fish.

Leadership coach Belinda Thomas told me she felt like she was swimming in a huge ocean of competitors. Her confidence was down.

I said “Sure, there’s a million videographers too. How many do you know?”

And she said… “Two.”

If Belinda needs a videographer, she’s not choosing from a teeming ocean. She’s fishing in a pond with two fish. And I’m one of them.

Pretty good odds!

Yes, I know more than two videographers. But that’s not relevant. SHE doesn’t.

Comparison is the thief of joy. But possibly not the thief of your market. 

Col has some great thoughts on how to refocus a fear of competition in this episode of The Fink Tank.