In business, small compromises can lead to big problems. In this episode of the Financial Purpose Podcast, Dale Shafer shares five critical areas where you must hold your ground: pricing, values, integrity, contract terms, and time. Learn how to protect your business from scope creep, eroded margins, and damaged reputation—while attracting the right clients, partners, and opportunities. If you’ve ever felt pressure to “just this once” give in, this episode will give you the clarity and confidence to say no without losing sight of your long-term goals.