The FinTech industry didn't start in 2010 - an interview with Mark Hartley, Bankifi

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The Financial Marketeer

24 episodes

5 days ago

An interview series exploring marketing, communication, customer experience and user experience in financial services.

Marketing

Business

RSS

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An interview series exploring marketing, communication, customer experience and user experience in financial services.

Marketing

Business

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The FinTech industry didn't start in 2010 - an interview with Mark Hartley, Bankifi

The Financial Marketeer

41 minutes 5 seconds

3 years ago

The FinTech industry didn't start in 2010 - an interview with Mark Hartley, Bankifi

In this interview with Mark Hartley, Founder and CEO at Bankifi, Paul Wood explores how the company came into being, what it means to work in financial technology (as opposed to FinTech) and how distribution is a key part of a successful marketing strategy.