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The Financial Marketeer
The Financial Marketeer
24 episodes
4 days ago
An interview series exploring marketing, communication, customer experience and user experience in financial services.
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Marketing
Business
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All content for The Financial Marketeer is the property of The Financial Marketeer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
An interview series exploring marketing, communication, customer experience and user experience in financial services.
Show more...
Marketing
Business
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Launching MoneyHelper: An interview with Danielle Ferguson
The Financial Marketeer
30 minutes 37 seconds
4 years ago
Launching MoneyHelper: An interview with Danielle Ferguson

MoneyHelper is the culmination of two years of research and the merging of three legacy brands; Money Advice Service, Pensions Advisory Service and Pension Wise.

Sitting underneath the umbrella of its parent, corporate-brand the Money and Pensions Service (also known as MAPS), MoneyHelper is the organisation's latest move in an effort to provide consumers with a single destination for financial support.

My guest this week, Danielle Ferguson, Partnerships Marketing Manager at MAPS told me all about the journey the organisation has been on.

The Financial Marketeer
An interview series exploring marketing, communication, customer experience and user experience in financial services.