In this episode of FIIC Presents, we discuss how technological advances are helping us meet the protection needs of the mass market. We also discuss the critical differences between the mass market and the upper income markets, and how to serve those needs effectively. We discuss life events and milestones that should be triggers for protection need opportunities. We do this with the help of our subject matter expert panel consisting of the following: Wayne Goshkarian of Dylan Consulting, who created on online protection and benefits solutions center, Mike Stapleton of Policygenius Pro, and online insurance marketplace that let’s advisors in banks and credit unions efficiently serve and manage protection needs of their clients.