In Episode 066 of The Feedback Loop, we meet two ambitious startup founders pitching live – one shaking up real estate affordability, the other tackling the crowded AI marketing landscape.

First, Stuart Allan from Cedar introduces an innovative solution: splitting home ownership into house and land, aiming to cut prices in half. But can this leasehold concept, popular abroad, really work in the U.S., and is it robust enough to survive economic turbulence?

Then we dive into the crowded world of AI-driven marketing startups with Brooke Yoakam, founder of AvidAI. Her vision? Replace traditional agencies with AI agents to boost lean teams’ growth. But with so many similar pitches, how does Brooke prove her company is unique – and can she realistically deliver on fully automated marketing?

We explore:

• Real Estate’s Big Unbundle: How Cedar's separation of land and home could make housing radically cheaper – and why investors may still be skeptical.
• AI Marketing Saturation: AvidAI wants to eliminate the need for costly agencies and extensive marketing hires. But is a hybrid model (AI plus humans) the secret to success, or just a temporary workaround?
• Navigating Pitch Challenges: Both founders face tough investor feedback – learn how they tackle legal, operational, and competitive skepticism head-on.

Want to Pitch Your Startup Live?

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Thank you to Stuart Allan and Brooke Yoakam for stepping into the spotlight. The Feedback Loop is here to sharpen your pitch, refine your go-to-market strategy, and deliver real-world investor insights. Subscribe for more candid, actionable feedback for startups.

Disclaimer: This content is educational only and does not constitute investment advice. Always conduct your own research before investing.

Connect with the Founders:

Stuart Allan (Cedar)

Brooke Yoakam (AvidAI)

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