One startup founder has 60 seconds to pitch to two venture investors!

And today, we’ve got a founder tackling a critical – yet often overlooked – health challenge: fertility care.

It’s Episode 072 of The Feedback Loop, and it’s Josh pitching his vision for an all‑in‑one operating system that could reshape how fertility clinics and OB‑GYNs work together.

Josh’s idea? Reduce the friction and stress of fertility treatments by offering a centralized clinic OS and patient app – empowering specialists to focus on advanced IVF procedures while everyday OB‑GYNs handle routine steps. In a country with just 500 fertility clinics serving a massive population of 350M+(almost 20% of the population experience infertility issues), Josh believes this can help more hopeful parents access care closer to home.

But is this strategy too complicated to scale? While the goal of democratizing fertility is compelling, investors wonder: do you double down on software for existing clinics, or pivot toward a consumer‑facing approach for patients directly?

More on our guest investor for the episode:

​Ihar Mahaniok is Managing Partner at Geek Ventures, which he founded in 2021 to support immigrant entrepreneurs building at the pre-seed and seed stage. He’s made more than 200+ investments over the past decade, and has invested early in companies like Instacart, People.ai, Chainalysis, PandaDoc, and Airbyte, to name a few.

Follow Ihar

LinkedIn: https://www.linkedin.com/in/mahaniok

X (Twitter): https://x.com/mahaniok

Follow our host, Sherveen:

LinkedIn: https://www.linkedin.com/in/sherveenm

X (Twitter): https://www.x.com/sherveen

We dive into:

Clinic OS vs. Patient App – Which aspect of Josh’s platform is most crucial for growth? Is it the back‑end or the consumer experience?

Bridging the Fertility Desert – The majority of America lacks access to IVF. Can Josh’s platform turn local OB‑GYN offices into mini‑fertility centers?

Market Size & Go‑to‑Market – Only 1,250 fertility experts serve a massive patient base. Is Josh’s plan to integrate with OB‑GYNs realistic—or too complex?

10-Year Vision vs. Immediate Traction – Investors push for a clear roadmap: focus on servicing 500 clinics first, or begin weaving in telemedicine and at‑home tech now?

Josh Gottesman, founder of Embie Clinic: https://www.linkedin.com/in/josh-gottesman1

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