Yes, you did read that title correctly. If you hadn't already heard, the legendary journalist formerly of Streaming Media Magazine, Eric Schumacher-Rasmussen, has turned to the dark side - swapping scribe for Mjölnir as CMO of id3as.

Eric joins Tommy Flanagan to discuss how this surprise career change came about and what life is like on the other side of the interview table. We also hear about "jaw dropping" moments from IBC 2023 concerning the company's new low-code streaming SDK, and we can't resist name-dropping a few celebrities while we're here.