Money stress is real—and it’s probably messing with your energy more than you think.If you've ever woken up at 3am panicking over your credit card bill (or avoided opening your banking app altogether), this episode is for you.
I’m joined by the incredible April Stroink—a money coach, advisor, and Profit First pro—to talk about the side of financial wellness no one’s really talking about: how money impacts your physical and emotional health.We get into money shame, financial fatigue, family patterns, why women often carry the weight of money stress differently, and how to start feeling more empowered—without needing to be great at math or turning into someone who “loves budgeting.”
Key Takeaways:
- There’s tired... and then there’s “money stress” tired
I share how financial stress showed up in my body, and why this kind of stress is a special kind of exhausting.
- Your money habits aren’t random
April explains how our money mindset gets shaped early and how 4 specific behaviours shape our money “personality” .
- Why so many of us feel shame around money
Whether you grew up with not enough, feel guilty for wanting more, or struggle to talk to your partner about it—shame keeps money conversations hidden which makes us feel like we’re the only ones “not good with money”
- Spend in a way that actually feels good
Buying yourself something you love? Great. Buying stuff to feel worthy? Not so great. April shares how to start aligning your spending with your actual values.
- The most practical money tip I’ve ever heard
Give your money a job. It sounds simple, but it’s a game-changer. Think labeled savings accounts, automation, and a plan that matches your real life.
- Money + relationships: it’s a thing
We chat about how to stop avoiding money convos with your partner and what it looks like to collaborate—especially if you’re in a caregiving role or have stepped back from earning.
- Feeling overwhelmed? Start small.
April’s advice is simple: open a savings account just for you. It doesn’t have to be big to be powerful.
Helpful resources:
Book we love: The Soul of Money by Lynne Twist
APRIL IS A MONEY COACH AND FINANCIAL ADVISOR WHO SPECIALIZES IN HELPING PEOPLE CREATE AND ENJOY FINANCIAL WELLBEING IN THEIR BUSINESSES AND PERSONAL LIVES.SHE'S THE CREATOR OF THE MONEY FIX - A SUITE OF PROGRAMS TO INCREASE FINANCIAL LITERACY FOR ENTREPRENEURS. A CERTIFIED PROFIT FIRST PROFESSIONAL, APRIL HAS HANDS-ON EXPERIENCE INCREASING THE PROFITS FOR MULTIPLE BUSINESSES (INCLUDING HER OWN) THROUGH A PROVEN, GLOBALLY RECOGNIZED SYSTEM THAT MAKES BUSINESSES MORE PROFITABLE.
APRIL IS A GIFTED TEACHER AND SPEAKER WHO LEADS NUMEROUS WORKSHOPS ANNUALLY AT LOCAL COLLEGES, BUSINESS ASSOCIATIONS AND MASTERMINDS.
SHE'S HELPED HUNDREDS OF PEOPLE AND SMALL BUSINESSES LEVEL-UP THEIR FINANCES THROUGH HER WORKSHOPS, GROUP PROGRAMS AND HER ASTUTE ONE-ON-ONE COACHING.
IN HER PREVIOUS LIFE, APRIL MANAGED MULTIPLE INVESTMENT TEAMS THROUGHOUT ATLANTIC CANADA FOR A NATIONAL FINANCE COMPANY. SHE WAS ALSO THE OWNER AND OPERATOR OF A SUCCESSFUL HALIFAX RETAIL OPERATION.
TODAY, APRIL IS A MONEY COACH - A SUPPORTIVE GUIDE WHO HELPS YOU UNDERSTAND AND FEEL CONFIDENT ABOUT YOUR FINANCES AND FUTURE GOALS. SHE'S KNOWN FOR HER EMPATHY AND JUDGEMENT-FREE COACHING AS SHE COMBINES HER EXPERTISE WITH HER OWN EXPERIENCE OF RUNNING HER FAMILY BUSINESS APRIL VOLUNTEERS ON SEVERAL COMMUNITY BOARDS, AND SPLITS HER TIME BETWEEN HALIFAX AND SOLEY COVE, NOVA SCOTIA.
You can find April Stroink on Instagram or learn more about her... 
