One of the biggest misconceptions I hear when startups are launching a brand is that marketing starts once you have a finished product. It seems that many business owners believe customers are going to magically appear knocking down their door or storming their website to buy their collection once they have that product in stock. In reality without marketing the opposite is often true which can be hugely detrimental to sales, numbers and revenue.
Marketing your brand can be a daunting prospect, one which can feel shrouded in mystery and fuelled by the fear of spending all of your cash on plans that just don’t work.
On this episode of the Fashion Startup Show online retail expert Loren Nally from The Retail Marketing Academy shares advice on how to start marketing pre-launch as well as some great insight into where to spend your budget, marketing strategies that actually work and how to keep your customers coming back for more.
You can find links to Loren's business below:
Website https://www.retailmarketingacademy.co.uk
Instagram https://www.instagram.com/retail_marketing_academy/
Facebook Free Group (full of free training) https://www.facebook.com/groups/onlineretailmarketingmastery
And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here
Or you can book a free and friendly chat with me to see how I can help you launch your brand by clicking here
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Michelle Ramsay - The Fashion Expert®