Curious to know what’s trending in the fashion realm? Eager to catch up on the hottest runway moments? Want to build a chic or sustainable wardrobe? Searching for that perfect piece of opulent jewellery or a stylish watch?
Look no further! Step into the style spotlight with The Fashion Scoop! Hosted by the fabulous Priyanka Kathuria—lifestyle and fashion journalist—this weekly podcast is your quick ticket to the trendiest runway moments, sustainable fashion tips, and must-have accessories. Expect lively chats with fashion experts and influencers spiced up with practical style advice. Stay chic effortlessly—Tune in now!
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Curious to know what’s trending in the fashion realm? Eager to catch up on the hottest runway moments? Want to build a chic or sustainable wardrobe? Searching for that perfect piece of opulent jewellery or a stylish watch?
Look no further! Step into the style spotlight with The Fashion Scoop! Hosted by the fabulous Priyanka Kathuria—lifestyle and fashion journalist—this weekly podcast is your quick ticket to the trendiest runway moments, sustainable fashion tips, and must-have accessories. Expect lively chats with fashion experts and influencers spiced up with practical style advice. Stay chic effortlessly—Tune in now!
Branding 101 with Tejeshwar Sandhoo: What Indian brands are getting wrong and how to evolve | The Fashion Scoop, Ep 29
The Fashion Scoop
46 minutes
1 year ago
Branding 101 with Tejeshwar Sandhoo: What Indian brands are getting wrong and how to evolve | The Fashion Scoop, Ep 29
Tejeshwar Sandhoo, a digital therapist, went from aspiring pilot to fashion marketing guru. After a surprising downscale at Blueberry. Inc., he swapped Delhi’s hustle for Raebareli’s calm, only to face aviation’s harsh reality—no jobs.
Blueberry Blackout originated from his childhood fascination with a big blueberry muffin at Walmart. Fashion was his way of expressing himself. He wanted to empower people with his Instagram page and now by helping brands build the right strategies to gain traction and grow.
In this episode, Tejeshwar shares insights on crafting standout fashion marketing strategies, the importance of brand positioning, and why sometimes getting laid off by a company is the best thing that can happen to you. He emphasises focusing on the work rather than being overawed by the clients.
He also discusses his experiences growing up as an openly gay individual in India, dealing with family acceptance, and finding his path.
Tejeshwar also delves into Snapchat and modern marketing trends, noting how platforms like Snapchat are effective for certain demographics and how fashion brands must adapt to new marketing strategies beyond traditional methods.
Tune in for a blend of marketing wisdom and quirky life lessons!
Listen in!
Produced by Anna Priyadarshini
Sound mix by Sachin Dwivedi
The Fashion Scoop
Curious to know what’s trending in the fashion realm? Eager to catch up on the hottest runway moments? Want to build a chic or sustainable wardrobe? Searching for that perfect piece of opulent jewellery or a stylish watch?
Look no further! Step into the style spotlight with The Fashion Scoop! Hosted by the fabulous Priyanka Kathuria—lifestyle and fashion journalist—this weekly podcast is your quick ticket to the trendiest runway moments, sustainable fashion tips, and must-have accessories. Expect lively chats with fashion experts and influencers spiced up with practical style advice. Stay chic effortlessly—Tune in now!
