It's safe to say we're all familiar with influencer marketing — we experience at least five #sponsored posts a day. But when it comes to knowing the ins and outs of authentic influence, we're a bit in the dark. Julianne Fraser, on the other hand, is an expert. Having worked in marketing her entire career, she founded Dialogue — a digital brand marketing consultancy dedicated to expanding the influence and growth of luxury and lifestyle brands — in 2017. She rebels against formulas in favor of meaningful and lasting relationships, and her unique approach has catapulted most, if not all, of today's biggest brands. In this episode, she and Farryn tackle the age-old elusive question of
what is influence?
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