Growing the Game: Radhika Duggal on Marketing Major League Soccer

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The Farrynheight Podcast

Farryn Weiner

41 episodes

2 days ago

The Farrynheight Podcast is an audio destination at the intersection of work, life, and brand. Through conversations amongst friends, mentors, and thought leaders, Farryn Weiner—the award-winning brand marketer and strategist behind Sweetgreen, Michael Kors, Jetsetter.com, and now, founder of creative marketing agency, Farrynheight—unpacks everything from the topical to the trenches. Through in-depth interviews with people at the top of their game, she tackles how to interchangeably build your brand, your team, and your life. Come for the actionable advice. Stay for the universal truths.

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Growing the Game: Radhika Duggal on Marketing Major League Soccer

The Farrynheight Podcast

44 minutes 42 seconds

1 month ago

Growing the Game: Radhika Duggal on Marketing Major League Soccer

Soccer may be the world’s game, but for Radhika Duggal, it’s also a masterclass in marketing, leadership, and consumer obsession. As CMO of Major League Soccer, she’s redefining how a league connects with its fans—through innovation, resilience, and a culture of care that puts people first.

Radhika pulls back the curtain on what it really takes to market a league that’s growing at record pace. From embracing imperfection as a strategy (yes, really) to building a culture of care and speed, she shares how consumer behavior and team dynamics intersect to create moments of fandom that last a lifetime.

We cover it all: resilience in leadership, why feedback is the ultimate gift, the art of operationalizing innovation, and how soccer’s global DNA makes it uniquely positioned to unite rather than divide.

TIMESTAMPS:

00:00 Introduction and Background

02:10 The Role of CMO in Major League Soccer

06:44 Embracing Imperfection and Learning

09:28 Navigating New Challenges in a New Industry

12:33 Goals and Team Dynamics

15:36 Operationalizing Speed and Communication

18:24 Building a Culture of Care and Trust

21:09 Defining Great Leadership

22:53 Feedback and Growth

25:48 Consumer Behavior Insights

28:28 Driving Fan Growth and Engagement