Farm data drives your ability to leverage sustainability insights. And farm equipment drives your ability to collect data. So it's fortunate, then, that the agriculture equipment manufacturing industry is embracing the challenge, pioneering new technologies and advocating for policies that support sustainable ag in North America and around the world. In this episode, we'll meet an important leader of this conversation, Curt Blades, the Senior Vice President of Industry Sectors and Product Leadership at the Association of Equipment Manufacturers. AEM represents more than 1,000 companies in North America that build and support agriculture, construction, forestry, mining and utility equipment. And since he joined the association leadership team eight years ago, Curt says there has been a shift in the way that the industry talks about sustainability. In this episode, we'll discuss why that shift has happened, what it means and how it benefits growers. Plus, we'll talk about how AEM is helping growers tell their sustainability story and advocating for policies that will support sustainable ag for years to come.