How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
All content for The Fan Engagement Podcast is the property of Genius Sports and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
#2 Grant Cohen, Fan Controlled Sports – What happens to engagement when fans take control?
The Fan Engagement Podcast
21 minutes 38 seconds
2 years ago
#2 Grant Cohen, Fan Controlled Sports – What happens to engagement when fans take control?
Grant Cohen is the co-founder of Fan Controlled Sports + Entertainment. He runs a fast-growing portfolio of interactive sports leagues that allow fans to vote on everything from team names to jerseys and play-by-play tactics.
Fan Controlled Football is broadcast to millions of live viewers around-the-world on Twitch, NBCLX, DAZN and FuboTV. Meanwhile, Cohen and his team recently launched Fan Controlled Hoops and secured $40M Series A funding, with high-profile team owners including NFL stars Marshawn Lynch, Richard Sherman and Austin Ekeler.
In episode two of The Fan Engagement Podcast, we explore:
- The impact on engagement when fans have a meaningful voice
- A new model for attracting and retaining Gen Z fans
- How Fan Controlled Football grew its online audience
- Plus much more!
The Fan Engagement Podcast
How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
