How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
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How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
#1 New York Jets’ Jeff Fernandez – Building personalized 1:1 relationships with NFL fans
The Fan Engagement Podcast
19 minutes 41 seconds
2 years ago
#1 New York Jets’ Jeff Fernandez – Building personalized 1:1 relationships with NFL fans
Jeff Fernandez is Vice President, Business Development + Ventures at the New York Jets.
For 20 years, Jeff has helped the Jets to drive audience growth, innovation and commercial value. He previously worked for the Buffalo Bills.
In the first episode of The Fan Engagement Podcast, award-winning host Megan Cain speaks to Jeff to uncover:
- How the Jets grew its first-party database by over 1000% in four years to build deeper, direct-to-fan connections.
- The strategies Jeff and his team utilize to maximize the Jets’ unique UK market access, awarded via the NFL’s International Home Marketing Area initiative.
- The difference in fandom when the Jets win and lose and the key to personalized 1:1 fan experiences
Plus more!
The Fan Engagement Podcast
How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
