The ways big data is impacting today’s business climate may be too numerous to count. The ability to access oceans of data relatively easily is a fairly new but massive phenomenon. And while many are excited about the capability, few are seriously examining how to leverage this data to exercise the core function of any business – sell a product or service in the marketplace. Few areas are as greatly impacted by this development as marketing and customer relationship management. But how does having so much data about customers improve marketing decisions for companies?
There are currently strides being made in answering these questions. Certainly, cloud-based solutions are available that can help businesses leverage data to lower their Customer Acquisition Cost (CAC), for example.
Studying these emerging issues quite intensely is expert Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Associate Dean of the ESCP Europe Executive PhD Program and the Scientific Director of the ESCP Europe Research Center on Big Data. Professor Haenlein’s research expertise lies in customer relationship management (CRM), social media and marketing research. Specifically, he analyses the relationship between social networks and customer profitability.
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The ways big data is impacting today’s business climate may be too numerous to count. The ability to access oceans of data relatively easily is a fairly new but massive phenomenon. And while many are excited about the capability, few are seriously examining how to leverage this data to exercise the core function of any business – sell a product or service in the marketplace. Few areas are as greatly impacted by this development as marketing and customer relationship management. But how does having so much data about customers improve marketing decisions for companies?
There are currently strides being made in answering these questions. Certainly, cloud-based solutions are available that can help businesses leverage data to lower their Customer Acquisition Cost (CAC), for example.
Studying these emerging issues quite intensely is expert Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Associate Dean of the ESCP Europe Executive PhD Program and the Scientific Director of the ESCP Europe Research Center on Big Data. Professor Haenlein’s research expertise lies in customer relationship management (CRM), social media and marketing research. Specifically, he analyses the relationship between social networks and customer profitability.
Running a family business, be it large or small, is an all-encompassing effort. There are no sick days, no sense of leaving it all at the office at 5:00 pm when you punch out for the day. Because of this, it is very easy for the role of CEO to become less of a job title and more of one’s sense of identity.
But who do you become when it’s time to hand over the reins to the next generation?
That very question is the driving force behind an Australian husband and wife team who consult with and guide large family business owners. Gianni and Danielle Fracchia are Founders of Fracchia & Co., a discreet family cohesion and early-stage succession consultancy firm. Their expertise is in working with affluent parents and couples, and large family business owners across two areas: (1) building a cohesive family unit and (2) early stage succession planning.
Danielle recently published a book titled, Putting Yourself Before Your Successor, and together, they launched the inaugural Global Large Family Business Succession & Transition Forum. Here, 48 outgoing CEO’s gathered to discuss issues, fears, and concerns that only their peers could understand and relate to.
Recently, Tharawat Magazine had the opportunity to sit down with Gianni to discuss the tricky prospect of family business succession and the future of Fracchia and Co.
The Family Business Podcast
The ways big data is impacting today’s business climate may be too numerous to count. The ability to access oceans of data relatively easily is a fairly new but massive phenomenon. And while many are excited about the capability, few are seriously examining how to leverage this data to exercise the core function of any business – sell a product or service in the marketplace. Few areas are as greatly impacted by this development as marketing and customer relationship management. But how does having so much data about customers improve marketing decisions for companies?
There are currently strides being made in answering these questions. Certainly, cloud-based solutions are available that can help businesses leverage data to lower their Customer Acquisition Cost (CAC), for example.
Studying these emerging issues quite intensely is expert Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Associate Dean of the ESCP Europe Executive PhD Program and the Scientific Director of the ESCP Europe Research Center on Big Data. Professor Haenlein’s research expertise lies in customer relationship management (CRM), social media and marketing research. Specifically, he analyses the relationship between social networks and customer profitability.
