The ways big data is impacting today’s business climate may be too numerous to count. The ability to access oceans of data relatively easily is a fairly new but massive phenomenon. And while many are excited about the capability, few are seriously examining how to leverage this data to exercise the core function of any business – sell a product or service in the marketplace. Few areas are as greatly impacted by this development as marketing and customer relationship management. But how does having so much data about customers improve marketing decisions for companies?
There are currently strides being made in answering these questions. Certainly, cloud-based solutions are available that can help businesses leverage data to lower their Customer Acquisition Cost (CAC), for example.
Studying these emerging issues quite intensely is expert Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Associate Dean of the ESCP Europe Executive PhD Program and the Scientific Director of the ESCP Europe Research Center on Big Data. Professor Haenlein’s research expertise lies in customer relationship management (CRM), social media and marketing research. Specifically, he analyses the relationship between social networks and customer profitability.
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The ways big data is impacting today’s business climate may be too numerous to count. The ability to access oceans of data relatively easily is a fairly new but massive phenomenon. And while many are excited about the capability, few are seriously examining how to leverage this data to exercise the core function of any business – sell a product or service in the marketplace. Few areas are as greatly impacted by this development as marketing and customer relationship management. But how does having so much data about customers improve marketing decisions for companies?
There are currently strides being made in answering these questions. Certainly, cloud-based solutions are available that can help businesses leverage data to lower their Customer Acquisition Cost (CAC), for example.
Studying these emerging issues quite intensely is expert Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Associate Dean of the ESCP Europe Executive PhD Program and the Scientific Director of the ESCP Europe Research Center on Big Data. Professor Haenlein’s research expertise lies in customer relationship management (CRM), social media and marketing research. Specifically, he analyses the relationship between social networks and customer profitability.
The challenges of succession in a family owned business are as numerous as they are complex. From bridging the generation gap to walking the line between innovating and honouring tradition, succession is never simple even at the best of times.
What it is like for women in Africa to deal with all that in a culture where it is often frowned upon for women to show drive and ambition deserves separate consideration. All too often, business-minded women are put in the impossible situation of having to choose between a career or a family even if it’s a matter of choosing to join their own family’s business.
Dr. Leila Bouamatou is a next-generation family business member from Mauritania who has set out to study and better understand the challenges African women face when seeking to take over a business. Her recently published academic paper A Qualitative Investigation Of Female Family Business Succession In Francophone Africa was part of her DBA studies in Business Administration at Temple University in the United States.
Leila spoke to Tharawat Magazine about her research and the future for female successors in Africa.
The Family Business Podcast
The ways big data is impacting today’s business climate may be too numerous to count. The ability to access oceans of data relatively easily is a fairly new but massive phenomenon. And while many are excited about the capability, few are seriously examining how to leverage this data to exercise the core function of any business – sell a product or service in the marketplace. Few areas are as greatly impacted by this development as marketing and customer relationship management. But how does having so much data about customers improve marketing decisions for companies?
There are currently strides being made in answering these questions. Certainly, cloud-based solutions are available that can help businesses leverage data to lower their Customer Acquisition Cost (CAC), for example.
Studying these emerging issues quite intensely is expert Michael Haenlein, Professor of Marketing at the business school ESCP Europe, Associate Dean of the ESCP Europe Executive PhD Program and the Scientific Director of the ESCP Europe Research Center on Big Data. Professor Haenlein’s research expertise lies in customer relationship management (CRM), social media and marketing research. Specifically, he analyses the relationship between social networks and customer profitability.
