Discover why a third-generation mattress exec is trading spreadsheets for spotlights—and how music could change the sleep industry forever.
What happens when you blend sleep science, industry innovation, and live music? In this special episode, Mark Kinsley welcomes Charlie DiCarlo—Senior Key Account Manager at Avocado Green Brands, third-generation mattress industry insider, and accomplished singer-songwriter. Charlie’s not only booked to perform *live* at Sleep Summit 2025, but he’s also dropping a brand new album and sharing his journey from backstage nerves to business leadership.
If you’ve ever wondered how creativity and the sleep business intersect—or why music might be the best-kept secret for building unforgettable events—this episode is for you. Hear the surprising story of how Charlie went from anonymous open-mic nights to leading accounts for one of the most innovative mattress brands. Mark and Charlie also reveal why family legacy, honest feedback, and a passion for storytelling drive real industry change.
Plus, get the inside scoop on what’s coming to Sleep Summit 2025, including exclusive live performances and game-changing AI workshops. Don’t miss Charlie’s live acoustic set, a unique Green Day cover, and the powerful lessons he’s learned about blending heart, hustle, and harmony in both music and mattresses.
Timestamps:
- 00:45 – The Sleep Summit musical surprise nobody saw coming
- 02:18 – How brutal feedback made Charlie a better songwriter (and leader)
- 04:50 – The strange, true story behind Paper Birds & viral music videos
- 07:40 – What it’s *really* like growing up in a mattress dynasty
- 11:10 – The “Sealy Wars” explained: Wild West of the mattress world
- 13:26 – Green Day, folk roots, and Charlie’s live acoustic session
- 15:30 – Why Avocado Green Brands is different (and why Charlie joined)
- 16:55 – How AI is reshaping music—and the mattress business
- 18:50 – Meet the Avocados: Who’s playing the main stage at Sleep Summit?
- 19:50 – Final thoughts and how to join the industry’s most creative event
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