In this episode of the Failure Gap, Jon Marcus shares his journey from a successful corporate career to launching Rose Sisters Chips, a family business centered around a cherished tortilla recipe. He discusses the challenges and rewards of entrepreneurship, the importance of community support, and the dynamics of working with family. Jon emphasizes the need for clear roles, the value of feedback, and the courage to pivot and innovate, especially in the face of adversity like the COVID-19 pandemic. The conversation highlights the significance of aligning personal and professional goals, and the joy of creating something meaningful with loved ones.

Takeaways

• Jon transitioned from a corporate career to a family business.
• Entrepreneurship can start at any age; it's never too late.
• Having a supportive community is crucial for success.
• Feedback from customers and peers is invaluable for growth.
• Rebranding can elevate a product from fine to great.
• Clear roles in a family business prevent conflicts.
• Listening to market feedback is essential for innovation.
• Navigating challenges requires resilience and adaptability.
• Building a network can provide critical support and insights.
• The entrepreneurial journey is rewarding despite its challenges.

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If you would like to connect with Jon Marcus outside of this episode, connect with him on LinkedIn here: https://www.linkedin.com/in/jonathan-c-marcus-487113/