At Karrikins Group, we work alongside leaders to close the gap between great ideas and real results by combining business expertise with social science to help teams align on how to deliver together - driving better outcomes and stronger connections.

In this episode of The Failure Gap, Julie Williamson, Ph.D. speaks with Jersey Banks, Co-Founder of Urban Cowboy Boutique Hotels. Jersey shares her unique journey from a professional dancer to a successful entrepreneur in the hospitality industry. The conversation explores the challenges of building a brand, the importance of company culture, and the hard work behind the glamorous facade of hospitality. Jersey emphasizes the need for listening and learning in entrepreneurship, as well as the value of allowing team members to fail and grow. The episode concludes with Jersey's quirky wish for a better design solution for clawfoot tubs, highlighting her creative spirit.

Episode Takeaways

• Jersey's journey began as a professional dancer before transitioning to hospitality
• Urban Cowboy started as an Airbnb-style venture before evolving into a boutique hotel brand
• The importance of listening to feedback from guests and adapting the business accordingly
• Building a company culture is crucial for employee engagement and brand consistency
• Expansion requires a shift in mindset and understanding of leadership roles
• Failure is a part of the learning process in entrepreneurship
• Instagram can create an illusion of ease in the hospitality industry
• Trusting team members to take ownership is essential for growth
• Creating a reciprocal culture between employees and guests enhances loyalty
• Entrepreneurs should embrace the journey as a work in progress

If you would like to connect with Jersey Banks outside of this episode: Connect with her on LinkedIn and learn more about Urban Cowboy.
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Learn more about Julie and Karrikins Group:

• Connect with Julie on LinkedIn
• Follow Karrikins Group on LinkedIn 
• Check out Julie's book, 'Make HOW Matter: Key Conversations for Leaders to Build Alignment and Accelerate Growth'
• Learn more about how Karrikins Group helps enterprise teams drive better results