100% of all the content created on social media comes from only about 1.5% of users.

One reason is that it can be difficult to please these algorithms by posting daily, engaging with other content on the platform, and proactively growing your following. That is why you should focus on content that works for you.

If you use a platform where the content practically disappears in minutes - it will require that you post daily or even multiple times a day to grow your following.

Keep this in mind as you decide which platforms to use to grow your business.

To help we will discuss how long your content lasts online across the most popular platforms today.

The FA Advantage Podcast: Modern Marketing for Financial Advisors with your host Steven J. Wilson.