Brand strategist and dental consultant Laura Nadler, founder of Working Cat Marketing and VP at the Academy of Dental Management Consultants, joins The Extraction to discuss how branding drives retention and team culture.

Laura explains why most practices lose up to 40 % of new patients after their first visit—and how authentic branding can cut that in half. She shares how to define your ideal patient, tailor messaging to different demographics, and align your team’s culture with your marketing.

Laura also reveals actionable tips for generating social media content in-house and motivating staff through simple systems and incentives. This episode blends creative insight with data-driven strategy—perfect for practice owners ready to grow the right way.