The Expert's Journey: Helping Speakers & Authors Succeed!
Dixie Maria Carlton Brad Hauck
42 episodes
1 week ago
Talk To Us Directly In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader. We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands...
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Talk To Us Directly In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader. We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands...
Creating Irresistible Lead Magnets: What Brad Did Wrong!
The Expert's Journey: Helping Speakers & Authors Succeed!
19 minutes
1 month ago
Creating Irresistible Lead Magnets: What Brad Did Wrong!
Talk To Us Directly In this episode of 'The Expert's Journey,' Brad Hauck and Dixie Carlton explore the creation of effective lead magnets for authors and speakers. They discuss the importance of engaging content, the right format, and how to convert potential leads into loyal followers. Brad shares his own lead magnet, '10 Extremely Profitable Courses You Can Create in a Weekend,' and receives critique and suggestions from Dixie. They also delve into the nuances of lead magnet design, ...
The Expert's Journey: Helping Speakers & Authors Succeed!
Talk To Us Directly In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader. We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands...
