Hello everyone! Today we are excited to share an enlightening conversation with Helena Jelinek. Helena has over 12 years of experience in B2C luxury & hospitality, working with brands like Hilton and InterContinental, where she organized global events, from corporate conferences to high-profile weddings for the rich & famous. She studied business administration and English philology, but marketing initially seemed boring to her - until Don Draper from *Mad Men* made it exciting. Later, she realized she had always been a marketer at heart, drawn to storytelling, strategy, and creativity. Embracing challenges, she took her first marketing role in the photonics industry - intimidating at first, but far more rewarding than selling soda. Now, with years of experience in the field, she is still mastering the art of making complex tech compelling. If you want to get in touch with her, please email us to expert@salespro4u.com.