We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same? Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business?  Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy.  Hosted by Andrew Birmingham & brought to you by SAP.