How do I sell my business? How can I make my business more valuable? When should I plan to exit my business? All these questions and more are covered on The ExitEngine™ Podcast. Join M&A and Exit Planning experts Jo Stapleton and John Canniffe, the co-founders of ExitEngine™, as they introduce you to Exit Planning as the most important business planning exercise that you can do to ensure that you control your business destiny.
All content for The ExitEngine™ Podcast is the property of Jo Stapleton and John Canniffe and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How do I sell my business? How can I make my business more valuable? When should I plan to exit my business? All these questions and more are covered on The ExitEngine™ Podcast. Join M&A and Exit Planning experts Jo Stapleton and John Canniffe, the co-founders of ExitEngine™, as they introduce you to Exit Planning as the most important business planning exercise that you can do to ensure that you control your business destiny.
The Exit Engine Podcast Number 48: Meet Reed Hansen!
The ExitEngine™ Podcast
1 hour 10 minutes 36 seconds
3 months ago
The Exit Engine Podcast Number 48: Meet Reed Hansen!
Reed Hansen acquired Market Surge, a digital marketing agency, from Jared, the previous owner, after discovering risks during legal due diligence, which led to a reduction in the acquisition price. Post-acquisition, Reed transitioned the business by addressing technical issues and transforming the sales approach from volume-based to a founder-led growth model emphasizing thought leadership and authenticity, which Jo Stapleton and John Canniffe note, in this conversation, is crucial for building trust. Reed plans to expand services and industries, empowering new hires to handle client relationships to mitigate the challenge of being the central figure for scalability and future exit, which Jo and John highlighted as a critical consideration for founders. Wonderful insights into loving what you do and taking risks for all of the right reasons!
The ExitEngine™ Podcast
How do I sell my business? How can I make my business more valuable? When should I plan to exit my business? All these questions and more are covered on The ExitEngine™ Podcast. Join M&A and Exit Planning experts Jo Stapleton and John Canniffe, the co-founders of ExitEngine™, as they introduce you to Exit Planning as the most important business planning exercise that you can do to ensure that you control your business destiny.
