How do I sell my business? How can I make my business more valuable? When should I plan to exit my business? All these questions and more are covered on The ExitEngine™ Podcast. Join M&A and Exit Planning experts Jo Stapleton and John Canniffe, the co-founders of ExitEngine™, as they introduce you to Exit Planning as the most important business planning exercise that you can do to ensure that you control your business destiny.
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How do I sell my business? How can I make my business more valuable? When should I plan to exit my business? All these questions and more are covered on The ExitEngine™ Podcast. Join M&A and Exit Planning experts Jo Stapleton and John Canniffe, the co-founders of ExitEngine™, as they introduce you to Exit Planning as the most important business planning exercise that you can do to ensure that you control your business destiny.
The Exit Engine Podcast Episode Forty Seven: Meet Jenny Marofsky!
The ExitEngine™ Podcast
1 hour 15 minutes
4 months ago
The Exit Engine Podcast Episode Forty Seven: Meet Jenny Marofsky!
Jo Stapleton and John Canniffe talk with Jenny Marofsky about her business Agency Jen's name origin and focus on empathetic and strategic marketing for purpose-driven businesses, including navigating challenges in the nonprofit sector and the balance between strategic and tactical marketing. Jenny emphasizes the importance of strategic marketing using the aquarium analogy, defining "marketing with meaning," and aligning branding with business goals for a holistic brand experience, while also detailing her "Generate" marketing toolkit for measuring ROI and the necessity of balancing brand awareness with growth-focused tactics. Jo, John, and Jenny highlight the value of intentional marketing, measuring results, and the expertise of fractional CMOs in building sustainable and valuable businesses for potential exit.
The ExitEngine™ Podcast
How do I sell my business? How can I make my business more valuable? When should I plan to exit my business? All these questions and more are covered on The ExitEngine™ Podcast. Join M&A and Exit Planning experts Jo Stapleton and John Canniffe, the co-founders of ExitEngine™, as they introduce you to Exit Planning as the most important business planning exercise that you can do to ensure that you control your business destiny.
