In this episode, Kim welcomes Dana Hork, a transformational brand leader and co-founder of the creative micro-agency Beers with Friends. With experience at powerhouse companies like Walmart, JP Morgan, and Jet.com, Dana shares her journey from corporate life to entrepreneurship, and the lessons she's learned about branding, marketing, and building something fresh.  You will learn: How Dana transformed Walmart’s social media strategyCreating platform-native content that connectsThe role of AI in speeding up content creationInfusing brand identity into small but impactful momentsHow to turn your “baggage” into your biggest assetWhy starting with a loyal niche audience mattersBuilding a culture of creativity and fun in your own way Timestamps & Highlights: 00:00 – Intro: Meet Dana Hork 00:28 – Launching Beers with Friends creative agency 01:51 – Why Dana left corporate to become an entrepreneur 03:39 – Running social media at Walmart: key strategies 05:53 – Timeless lessons in brand storytelling on social 08:02 – Using AI to scale content, but keeping human judgment 11:54 – Infusing brand into small but powerful touchpoints 14:36 – What your brand "tastes" like: building impressions 16:24 – Personal growth from 20s to 60s: shifting perspectives 18:50 – How Beers with Friends helps challenger brands 22:13 – Turning “baggage” into your business superpower 25:01 – You don’t need everyone to like you—build loyal fans 27:18 – Viral Walmart moment: Mason Ramsey yodeling story 29:23 – Creative sprints that boost morale & team energy 31:51 – Leading with fun: setting the tone in your business LINKS: FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here  Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert  GUEST LINKS:LinkedIn: Dana Hork Website: https://www.bwfagency.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.