Do you work for yourself and want to supercharge your business? While still having fun? The Exit Interview with Kim Rittberg is your go-to podcast. Part MBA, part cheer squad, award-winning digital marketer Kim Rittberg is joined by top business owners who share their secrets to success.
After Kim found herself working during childbirth (true story!), she quit her executive media job to bet on herself, fighting fear and imposter syndrome to eventually earn 6 awards, an in-demand speaking career and features in Fast Company and Business Insider.
If you’re self-employed–a founder, entrepreneur, coach, real estate agent, consultant or solo practitioner–and want to learn about business development, revenue growth, marketing strategy, productivity, publicity, sales, social media content creation, productivity, confidence, and find true work-life balance (it’s achievable, I promise!), this podcast is made for you.
Tune in every Wednesday to hear from remarkable founders, and don't miss our solo Friday episodes – a treasure trove of video and podcasting mini-masterclasses with Kim.
Exit the grind. Enter success…on your own terms. Subscribe today!
Grab Kim’s free video tips: https://www.kimrittberg.com/contact-1
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Do you work for yourself and want to supercharge your business? While still having fun? The Exit Interview with Kim Rittberg is your go-to podcast. Part MBA, part cheer squad, award-winning digital marketer Kim Rittberg is joined by top business owners who share their secrets to success.
After Kim found herself working during childbirth (true story!), she quit her executive media job to bet on herself, fighting fear and imposter syndrome to eventually earn 6 awards, an in-demand speaking career and features in Fast Company and Business Insider.
If you’re self-employed–a founder, entrepreneur, coach, real estate agent, consultant or solo practitioner–and want to learn about business development, revenue growth, marketing strategy, productivity, publicity, sales, social media content creation, productivity, confidence, and find true work-life balance (it’s achievable, I promise!), this podcast is made for you.
Tune in every Wednesday to hear from remarkable founders, and don't miss our solo Friday episodes – a treasure trove of video and podcasting mini-masterclasses with Kim.
Exit the grind. Enter success…on your own terms. Subscribe today!
Grab Kim’s free video tips: https://www.kimrittberg.com/contact-1
Be Your Own Publicist Using AI: Tools & Tips with Gloria Chou
The Exit Interview with Kim Rittberg
33 minutes 26 seconds
4 months ago
Be Your Own Publicist Using AI: Tools & Tips with Gloria Chou
In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.
You will learnHow Gloria went from U.S. diplomat to PR expertWhy traditional PR is broken—and how she disrupts itThe CPR Pitching Method (Clarity, Personalization, Relevance)How to write subject lines that get openedTools to find the right journalists and contactsWhy being specific and timely is everything in your pitchPro tips for getting local TV coverage—even with zero connectionsHow to overcome imposter syndrome and confidently press "send"💡 If you've ever said “I’m not ready for PR” or “I don’t have a story,” this episode is for YOU.
TIME STAMPS:
02:39 – 03:08 – Gloria introduces the CPR method for writing effective pitches.
03:52 – 06:08 – Tip: Use Google News Alert to monitor relevant news.
06:08 – 06:44 – How to approach journalists after crafting a strong pitch?
06:44 – 07:10 – Tools #1 & #2: Google Alerts and Perplexity.ai.
07:10 – 07:56 – Tool #3: HARO and SourceofSources.com.
08:22 – 08:59 – Tool #4: Substack for connecting with journalists.
LINKS:
FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camera
https://www.kimrittberg.com/tips
Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg
Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert
GUEST LINKS:
PR Secrets Masterclass: gloriachoupr.com/masterclass
SmallBiz PR Facebook Group: www.getfeaturednow.com
PR Starter Pack for Small Businesses: www.prstarterpack.com
Small Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586
Freebie: Proven Podcast Pitch Template to Get onto Any Podcast (featured in Business Insider): https://learn.gloriachoupr.com/podcastfeature
Freebie: 10 Story Angles ANYONE Pitch to Get Free PR: https://learn.gloriachoupr.com/optin-10storyangles
Gloria Chou’s Website: www.gloriachoupr.com
Instagram: https://instagram.com/gloriachoupr
LinkedIn: https://www.linkedin.com/in/gloriaychou
Youtube: https://www.youtube.com/@smallbusinesspr
Twitter: https://twitter.com/gloriachoupr
Tiktok: https://www.tiktok.com/@gloriachoupr
Facebook: https://www.facebook.com/gloriachoupr
Please spread the word to your friends and leave us a rating and review on Apple Podcasts!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Exit Interview with Kim Rittberg
Do you work for yourself and want to supercharge your business? While still having fun? The Exit Interview with Kim Rittberg is your go-to podcast. Part MBA, part cheer squad, award-winning digital marketer Kim Rittberg is joined by top business owners who share their secrets to success.
After Kim found herself working during childbirth (true story!), she quit her executive media job to bet on herself, fighting fear and imposter syndrome to eventually earn 6 awards, an in-demand speaking career and features in Fast Company and Business Insider.
If you’re self-employed–a founder, entrepreneur, coach, real estate agent, consultant or solo practitioner–and want to learn about business development, revenue growth, marketing strategy, productivity, publicity, sales, social media content creation, productivity, confidence, and find true work-life balance (it’s achievable, I promise!), this podcast is made for you.
Tune in every Wednesday to hear from remarkable founders, and don't miss our solo Friday episodes – a treasure trove of video and podcasting mini-masterclasses with Kim.
Exit the grind. Enter success…on your own terms. Subscribe today!
Grab Kim’s free video tips: https://www.kimrittberg.com/contact-1
