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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
Dave Gerhardt
294 episodes
2 days ago
Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.
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Marketing
Business,
Entrepreneurship
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All content for The Exit Five CMO Podcast (Hosted by Dave Gerhardt) is the property of Dave Gerhardt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.
Show more...
Marketing
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6b/10/59/6b105949-dbb6-27db-4c5a-e18c88309a12/mza_13710020959430338830.jpg/600x600bb.jpg
How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
57 minutes
1 week ago
How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story.


Dave and Pranav cover:

  • How to translate your company narrative into concrete marketing campaigns and creative hooks across channels
  • Why creative output (not measurement) is the biggest bottleneck for most B2B marketing teams today
  • The frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after month

You can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.


Timestamps

  • (00:00) - – Intro and audience roll call
  • (05:09) - – Why narratives often get stuck in a Google Doc
  • (08:09) - – Foundational docs you need before creating campaigns
  • (13:09) - – Category entry points and jobs-to-be-done explained
  • (17:09) - – How to feed company inputs into AI tools
  • (23:09) - – Generating ad campaign ideas with real examples
  • (25:09) - – Using analogies (like basketball) to explain complex concepts
  • (29:54) - – Where AI falls short (and why human judgment matters)
  • (32:54) - – Mining sales call transcripts for campaign hooks
  • (36:54) - – Turning customer objections into marketing messages
  • (40:54) - – Repurposing podcasts, presentations, and blog posts into new formats
  • (44:54) - – Systemizing idea generation for repeatable output
  • (48:54) - – Closing thoughts and audience Q&A

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by Qualified.


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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.