Want a quick estimate of how much your business is worth?
With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.
You might be surprised by how much you can get for it: https://flippa.com/exit
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In this episode of The Exit, host Steve sits down with Callum Laing, partner at Unity Group, author, and serial entrepreneur who has helped take more than 100 companies public. With decades of experience across Asia, Europe, and beyond, Callum shares his contrarian approach to growth, exits, and how founders can use the capital markets as a scaling tool, not just a finish line.
From his first recruitment business during the dot-com boom to running a global group that helps small businesses access public market advantages. Callum has seen it all, from booms, busts to breakthroughs. He explains why most entrepreneurs under-optimize for profit when gearing up to sell, how boards can fast-track business maturity, and why timing the market is less about prediction and more about preparation.
Callum’s insights extend beyond valuation multiples. He talks candidly about common M&A mistakes, the power of strategic positioning, and why founders should sell “as soon as they can” to regain their most valuable resources: time and capital. This episode is a masterclass in scaling smart, negotiating with leverage, and learning faster through failure.
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Callum Laing is a seasoned entrepreneur, investor, and M&A specialist with over two decades of experience building and scaling companies across multiple industries. As a Partner at Unity Group and Founder of the Global Investment Leaders Directive (GILD) and the Veblen Director Programme, he helps business owners unlock liquidity, accelerate growth, and gain access to global capital markets. A passionate advocate for ethical capitalism and entrepreneur-led innovation, Callum has worked extensively with private equity firms, family offices, and public markets to bridge the gap between fast-growing private enterprises and institutional investors.
LinkedIn - https://www.linkedin.com/in/callumlaing/
Website - https://callumlaing.com/
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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
All content for The Exit - Presented By Flippa is the property of The Exit - Presented By Flippa and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Want a quick estimate of how much your business is worth?
With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.
You might be surprised by how much you can get for it: https://flippa.com/exit
--
In this episode of The Exit, host Steve sits down with Callum Laing, partner at Unity Group, author, and serial entrepreneur who has helped take more than 100 companies public. With decades of experience across Asia, Europe, and beyond, Callum shares his contrarian approach to growth, exits, and how founders can use the capital markets as a scaling tool, not just a finish line.
From his first recruitment business during the dot-com boom to running a global group that helps small businesses access public market advantages. Callum has seen it all, from booms, busts to breakthroughs. He explains why most entrepreneurs under-optimize for profit when gearing up to sell, how boards can fast-track business maturity, and why timing the market is less about prediction and more about preparation.
Callum’s insights extend beyond valuation multiples. He talks candidly about common M&A mistakes, the power of strategic positioning, and why founders should sell “as soon as they can” to regain their most valuable resources: time and capital. This episode is a masterclass in scaling smart, negotiating with leverage, and learning faster through failure.
--
Callum Laing is a seasoned entrepreneur, investor, and M&A specialist with over two decades of experience building and scaling companies across multiple industries. As a Partner at Unity Group and Founder of the Global Investment Leaders Directive (GILD) and the Veblen Director Programme, he helps business owners unlock liquidity, accelerate growth, and gain access to global capital markets. A passionate advocate for ethical capitalism and entrepreneur-led innovation, Callum has worked extensively with private equity firms, family offices, and public markets to bridge the gap between fast-growing private enterprises and institutional investors.
LinkedIn - https://www.linkedin.com/in/callumlaing/
Website - https://callumlaing.com/
--
The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
From Startup to Coca-Cola and Back Again: The Full-Circle Journey of ZICO Founder Mark Rampolla
The Exit - Presented By Flippa
26 minutes
1 month ago
From Startup to Coca-Cola and Back Again: The Full-Circle Journey of ZICO Founder Mark Rampolla
Want a quick estimate of how much your business is worth?
With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.
You might be surprised by how much you can get for it: https://flippa.com/exit
--
In this episode of The Exit, Mark Rampolla, founder of ZICO Coconut Water and co-founder of GroundForce Capital, unpacks one of the most fascinating comeback stories in consumer brand history.
Mark shares how he went from being a Peace Corps volunteer in Central America to launching ZICO, scaling it into a household name, and ultimately selling to Coca-Cola. He breaks down what it was like to negotiate with one of the world’s biggest corporations, why timing and category positioning were everything, and how he structured a deal that protected both his vision and the company’s future.
Then came the twist. When Coca-Cola offloaded over 200 brands during COVID, Mark bought ZICO back, reigniting the very company he had built from scratch. Now, with GroundForce Capital, he’s helping the next generation of founders build sustainable, purpose-driven businesses ready for exit.
This is a must-listen episode for entrepreneurs looking to understand what makes a brand acquisition-worthy, how to negotiate from a position of strength, and how to know when it’s time to sell (or buy back).
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Mark Rampolla is a visionary entrepreneur, investor, and author dedicated to empowering mission-driven leaders and building businesses with purpose. As co-founder and co-managing partner of GroundForce Capital, he helps bold founders scale companies that create lasting impact. He previously founded ZICO Coconut Water, pioneering the multibillion-dollar coconut water category and selling the brand to Coca-Cola before famously buying it back. Over his career, Mark has invested in more than 100 companies, served on over 20 boards, raised over $1 billion in capital, and generated over $5 billion in enterprise value. A former Peace Corps volunteer and corporate executive, he is the author of High-Hanging Fruit as well as the soon to be released An Entrepreneur’s Guide to Freedom, and continues to inspire entrepreneurs to break free from constraints and lead with true freedom.
Websites - https://www.groundforcecapital.com/
- https://www.markrampolla.co/
Pre-order his book - https://a.co/d/3c5nOSD
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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
The Exit - Presented By Flippa
Want a quick estimate of how much your business is worth?
With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.
You might be surprised by how much you can get for it: https://flippa.com/exit
--
In this episode of The Exit, host Steve sits down with Callum Laing, partner at Unity Group, author, and serial entrepreneur who has helped take more than 100 companies public. With decades of experience across Asia, Europe, and beyond, Callum shares his contrarian approach to growth, exits, and how founders can use the capital markets as a scaling tool, not just a finish line.
From his first recruitment business during the dot-com boom to running a global group that helps small businesses access public market advantages. Callum has seen it all, from booms, busts to breakthroughs. He explains why most entrepreneurs under-optimize for profit when gearing up to sell, how boards can fast-track business maturity, and why timing the market is less about prediction and more about preparation.
Callum’s insights extend beyond valuation multiples. He talks candidly about common M&A mistakes, the power of strategic positioning, and why founders should sell “as soon as they can” to regain their most valuable resources: time and capital. This episode is a masterclass in scaling smart, negotiating with leverage, and learning faster through failure.
--
Callum Laing is a seasoned entrepreneur, investor, and M&A specialist with over two decades of experience building and scaling companies across multiple industries. As a Partner at Unity Group and Founder of the Global Investment Leaders Directive (GILD) and the Veblen Director Programme, he helps business owners unlock liquidity, accelerate growth, and gain access to global capital markets. A passionate advocate for ethical capitalism and entrepreneur-led innovation, Callum has worked extensively with private equity firms, family offices, and public markets to bridge the gap between fast-growing private enterprises and institutional investors.
LinkedIn - https://www.linkedin.com/in/callumlaing/
Website - https://callumlaing.com/
--
The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
