Do you find yourself stubbornly sticking to your carefully crafted plans, only to watch them crumble when unexpected challenges arise?

🤔 In this episode of The Executive Read, we dive into David Kord Murray's game-changing book, "Plan B: How to Hatch a Second Plan That's Always Better Than Your First". 📚 This thought-provoking read challenges traditional business planning by revealing that success isn't found in clinging to Plan A, but in embracing the evolution to Plan B. 🔄

✨ What you'll learn in this episode:
🔑 Why even the best-laid plans often fail in today's fast-paced business world 🌍
📊 The essential principles of adaptive management that help you thrive through uncertainty 💡
🌱 How to foster a culture of strategic thinking & flexibility in your organization for lasting success 🏆

Are you ready to unlock the secrets of building resilient business models that can adapt and evolve? 🔓

🎧 Don’t miss out—tune in now!
📖 Purchase your copy of Plan B today: https://amzn.to/3BgyFFH

💼 Subscribe to The Executive Read for more leadership insights!