Dawn Weiss is Chief Marketing Officer of Mayweather Fitness Holdings, LLC and a seasoned franchise marketing expert with nearly two decades of experience propelling the growth of emerging brands to become sustainable, acclaimed brands within the consumer fitness, wellness, retail and beauty sectors. Prior to joining Mayweather, she dedicated two and a half years to Xponential Fitness, overseeing multiple brands simultaneously, such as CycleBar, Row House, and STRIDE, steering growth and top-tier marketing performance through a global pandemic and the organization’s initial public offering. Ms. Weiss served as COO and CMO of Amazing Lash Studio, where she played a vital role during her tenure in aiding to stabilize and grow the franchise complicated management and ownership changes. Additionally, she served as a senior marketing executive at The Joint Chiropractic, where she was recognized as Top Female Executive by Phoenix Magazine during The Joint’s most significant growth period and most notably, was part of the founding team responsible for establishing the marketing foundation and brand identity that continues to drive Massage Envy Spa's thriving franchise today. Dawn stands out as a well-rounded growth and marketing strategist, proficient in a variety of marketing mediums. Her focus and passion can be found in crafting marketing strategies that propel brands to attain industry-leading excellence. Follow her journey and learn more on LinkedIn: https://www.linkedin.com/in/dawneweiss