“If I start something I don’t want it to be because there is a hole in my life because I’m not doing business.” John grew up an easily overwhelmed introvert. It wasn’t until he asked the simple question: “Hey, what are you excited about?” did he discover that human connection wasn’t as harrowing as he assumed. John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. John is also the founder of Change Maker Academy, devoted to helping would-be change makers turn their passion for health and fitness into a powerful purpose and a wildly successful career.