This episode is the final part of my special Brand Story Masterclass dedicated to getting your brand story written once and for all and giving you the confidence and know-how to get out there and tell it.

If you get your brand story straight, you'll have a whole heap of content ready to go. It's perfect for your website - a refreshing change to an About Me page. Check out Lucy and Yak for a great - and highly creative - example.

Your values also hold exciting content to show others what the experience of working with you or buying your products would look and feel like them. Bring this to live on your website or social media. Oatly is bloomin' brilliant at this.

But beyond just your website or social media bio, where else can you use your story?

• Introducing yourself at a networking group. No more scrabbling around for the right words to say; your brand story drips effortlessly off your tongue.
• Entering your brilliant self for an award or pitching yourself to journalists or investors? Your brand story makes for a much more interesting that'll catch their eye and make you more memorable.
• Sharing real-life stories of when you went above and beyond to help someone. Or when you responded to a social, political or environmental issue that's part of your story that highlights your values.
• Bringing your vision to life creatively by painting a picture with words of your future-inspired world.
• Sharing your journey and how you ended up doing what you're doing now. Don't forget to include what you learned along the way (good and bad) and how this helps you now solve your customer's problems.

If you'd like more ideas, grab a copy of my workbook - How to tell Business Stories, which includes ten story templates you can customise and make your own.

Do you want to continue the conversation or get extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

The brilliant Suzi @story_publishing produces this podcast.